Clik here to view.
Fifty Shades of Success
The phenomenal financial success of the Fifty Shades of Grey trilogy requires one to pause and take note that the business of marketing books has been fundamentally altered. Authors that self market...
View ArticleClik here to view.
Clik here to view.
Clik here to view.
Will Justin Timberlake Bring the New MySpace Back?
We all remember MySpace as one of the first social media sites to emerge in the market that was later completely overshadowed by Facebook in 2008. Little did we know, however, that MySpace would make...
View ArticleClik here to view.
A Monumental Shift in Banner and Display Ads on Facebook
Let’s face it: most people don’t click on banner or display ads. The fear of annoying popups blocking the content on Facebook that you’d actually like to see is the main deterrent. Usually, these ads...
View ArticleClik here to view.
Crimson Hexagon: Know More. Know Why. Know How.
This semester, BUMKC had the pleasure of entertaining Jehan Hamedi from Crimson Hexagon. Crimson Hexagon analyses social media with results that are 97% accurate, selling software as a service. In this...
View ArticleClik here to view.
Gamification: The Social Media Solution to Engagement?
Imagine you’re the CEO of a potato chip company and you’re watching your competitors launch products like tortilla shaped popcorn chips and pressure popped potato slices. Your curious customers are...
View ArticleClik here to view.
How did Companies Prepare for Black Friday?
This past Black Friday, the total number of in-store and weekend shoppers hit a new record for the holiday weekend. With all the competition most stores face, they had to make sure everything was ready...
View ArticleClik here to view.
Broadway Revamps Its Strategy
When you hear “Broadway,” what image comes to mind? The picture probably consists of bright lights, glamorous performers, and fur-coat-clad women crowding a theater. You probably don’t think of...
View ArticleClik here to view.
What it’s like to be a Campus Ambassador
As a campus ambassador for ReadyU this semester, I have learned a lot about not only what it takes to represent a company on campus, but also about ReadyU itself. Almost everyone knows about Procter...
View ArticleClik here to view.
The Importance of Content Marketing
After having several guest speakers come in to discuss the importance of their brand reputation through social media, it is vital to highlight several key aspects of this type of marketing. Companies...
View ArticleClik here to view.
E-board Summer Catch-up: Carolina Navarrete
Hi everyone! I’m Carolina Navarrete and I am one of the Event Coordinators of the BU Marketing Club this year. This summer I’m working at Optime Consulting as a Marketing intern in Florida. I love it!...
View ArticleClik here to view.
A lesson from the #IceBucketChallenge
Hello everyone! My name is Sofia and I am the 2014-2015 Marketing Club President. I’m extremely excited to meet all of you and start a great semester with Splash at Nickerson field. Erin, our Vice...
View Article
